Friday, December 28, 2007

Small Business Marketing Secrets - How to Get More Calls Returned

By Kevin Stirtz Heres some good advice on getting more phone calls returned. Many calls never get returned because the caller does not give a compelling reason for the other person to call back. They'll say something like, "call me back when you have the time". If I get a voice mail like this I'm probably not going to call back unless it's someone I really want to talk to or if we have something important happening. If you are taking time to call someone, then it must be important to you and to them. If it's not important, don't make the call in the first place. Assuming your call is important, then act like it and sound like it. When you leave your voice mail message, let them know it's important (and why). Use words and a tone that tell them you're expecting a call back soon. You don't have to be abrasive or overbearing, just assertive and confident. Put some energy into your voice. Let them know the phone call will be short. We're all busy, so people who respect our time are more likely to get some of it. Finally, remember to WIIFM ("What's In It For Me"). Always try to let them know that you're calling with something that will benefit them. Remember, many people these days do not return phone calls quickly. And if the call is from someone they don't know, the odds are they'll never return it. The best way to get your calls returned is to only call someone when you have a good reason. And the good reason better their good reason, not yours. (Trying to make a sale is NOT a good reason!) When you call prospects, remember this formula. 1. Know what your product or service can do.
2. Understand who you can best help with your product or service.
3. Find people who want to need what your product or service can do best.
4. Contact them with the purpose of informing them, not selling them. Offer them information that is useful and compelling - not a sales pitch.
5. Be honest and direct. Don't play games or try to fool them. Let them know clearly what you can do for them, in terms they understand.
6. Let them decide if they want to call you back. Accept their decision either way because it is their decision, not yours. Not everyone will think your call is as important as you think it is. But if you follow the steps outlined above, you'll make better calls to more qualified prospects. And you'll find more of your calls get returned. ----------------------------
More customers! More revenue! More profits! That's what Kevin Stirtz helps companies create. Kevin is a business growth expert who helps people improve their companies. He has developed a unique program called "Build a Better Business" that does just that. It helps you build a better business, on your terms and according to your goals. Get a free copy of Kevin's latest book, "Marketing for Smart People" by going to his website at: http://www.StirtzGroup.com. You can call Kevin directly at 952-212-4681. Article Source: http://EzineArticles.com/?expert=Kevin_Stirtz http://EzineArticles.com/?Small-Business-Marketing-Secrets---How-to-Get-More-Calls-Returned&id=203942 buy phentermine no script
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