By Chris Ryerson With the invention of the internet, email, blogs and chat rooms many companies wrongly assume they no longer need a business card. However, if you have ever been stuck in the awkward position of meeting a client for the first time and having to scribble your business name on a restaurant napkin or worse yet a torn piece of paper you will know the importance of business cards. You see websites, company blogs and all the technology in the world is great but it does not help with face to face networking. This is the type of networking you should be doing constantly if you are a small business owner. In fact this is one of the only types of marketing you should really be spending your time with direct face to face contact is the way to build relationships and therefore build your business. So if you are just starting out or have though you dont need a business card you might want to think again. Below are some tips to help you with your business card marketing and social networking that will bring clients into your business ready to buy. Why you ask because you have made a personal contact. Social networking Success! Got Business Cards? Okay so we stole that one from the Got Milk campaign but it is such a great line. The point is you should always have your business cards with you. You should have a batch of 50 or so in your vehicle, in your pocket, in your day planner, in your briefcase of backpack. In fact you should keep them in your gym bag and your family car also. Keep business cards everywhere you go. You should treat them just like your wallet, keys and cell phone can you imagine leaving home without these? Well, your business cards are the same way in fact you should feel almost naked with out your business cards. Why you might ask? Well, you honestly never know when you are going to meet a potential client. You might meet them in the market as you are buying milk late at night for your family or standing in line at the movies. Talk! Talk! Talk! In real estate the old saying was the one thing that affect price is location, location, location well if you are a small business owner the one thing that will directly affect the success of your business is talk, talk, talk. The more you talk to people the more contact you will make. Now dont take this the wrong way and try to push your business on every poor should standing in line at the grocery store. You do not wan to try the hard sell on everyone. You want to think of it as the soft sell. Just talk to people and be (not pretend to be) genuinely interested in them. Even if they are complete strangers go ahead and talk to them. It can just be a simple comment about the weather or the latest sports game that you watched. The talk does not have to be big and important but if you dont start the conversation you have lost the client forever from the get go. Make an Impression You want to make an impression with people and the strangest part about this is that the more interest you show in them the bigger impression you will leave. You see we are all in love with ourselves if we admit it or not that is the truth. So the more you are interested in a person and the more you listen, the bigger impression you will make. Often you can say a lot less and leave a much bigger impression then if you said too much. At the end of the conversation you can easily follow up with a , Hey by the way it was nice talking to you. Here is my business card hope to see you around again sometime soon. Or you can think up some other line that works better for you and in your own situation. It really depends on the situation you are in and who you are talking to. The most important thing is to remember you are doing the soft sell and not trying to push your product or company on the person just be interested. So make sure you always carry your business cards with you at all time and talk to people. That is it no real big secret, it just takes action! For more great information on getting
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